Sonic
Souvenirs &
the Mikey February
Collection 

A full-length episodic film series chronicling the travels of surfer Mikey February as he explores the cultures of coastal Africa, and the intersection of music, ocean, and traditions. Along the way, Mikey finds local musicians to score each leg of his journey, weaving together sonic and scenic landscapes into one beautiful film.

These films shared an integrated launch with the Mikey February product collection, imbuing deeper significance and support between the product campaign and the brand message as a whole.

1.2M film views | 50M impressions | +$4M product sales